CARY, N.C. – USA Baseball today announced organizational changes and a series of promotions and title changes, including the appointment of Ashley Bratcher as General Manager of National Teams and Eric Campbell as the General Manager of Collegiate and Professional National Teams.
Bratcher has served multiple critical roles in the organization since 2009 and will now oversee and support all three youth national team programs, the Women's National Team program, national team and athlete development programs, and national team identification events. Additionally, Campbell will continue to lead the Collegiate and Professional National Team programs.
"USA Baseball has grown tremendously over the past few years, and we are happy to announce several changes and promotions within our organization," said USA Baseball Executive Director/CEO Paul Seiler. "The changes showcase the organization's growth as the national governing body for baseball in the United States. Notably, we are thrilled to elevate Ashley Bratcher to General Manager of National Teams. Ashley's outstanding leadership and wealth of experience will continue to impact our organization and the amateur baseball landscape significantly and profoundly."
USA Baseball also announced three additional promotions in the Baseball Operations department. First, Brett Curll will lead the defending world champion 18U National Team Program after serving in a support role with both gold-medal-winning 18U National Teams in 2022. Curll joined the organization in 2018 after spending seven years working in amateur baseball following his collegiate baseball career at the University of Maryland and Liberty University.
Ben Kelley is taking over the two-time defending world champion 15U National Team Program. Kelley joined the organization in 2017 and has helped manage facility operations at the USA Baseball National Training Complex and run the National Team Championships in Arizona over the last five years. In addition, he oversaw the 13U/14U Athlete Development Program and supported several youth national team programs. Cole Beeker joined USA Baseball full-time in the fall and will serve as the program director for the defending world champion 12U National Team. Beeker was an intern for the 18U National Team in 2021 and, most recently, was an amateur scouting assistant for the Detroit Tigers.
An additional change made within the Baseball Operations department is Director of Player Development Jim Koerner will now be responsible for guiding the 13U/14U Athlete Development Program (ADP) and 16U/17U National Team Development Program (NTDP). Koerner, who spent 20 years coaching at the collegiate level, joined USA Baseball full-time in 2021 and will simultaneously continue on as the Field Coordinator for the MLB/USA Baseball Prospect Development Pipeline (PDP) League as well.
The organization also made several changes within the Communications–formerly Media Relations–and Creative Services teams. Josh Spitz, who joined the organization in 2021 following four years working in the Athletic Communications office at Stony Brook University, was promoted to Assistant Director of Communications. Additionally, Mark Jenkins is the newest Director of Creative Services, and Kevin Jones currently serves as the Director of Brand for the organization. Jenkins joined USA Baseball in 2021 following stops working in creative services for Memphis, Southern Methodist (SMU), and UL Lafayette football programs. Jones has been with USA Baseball since 2012, serving as both a video producer and graphic designer, and spent the last five years as the Director of Creative Services. In his new role, Jones will oversee and develop the identity of USA Baseball in an expanding digital landscape.
Lastly, Lisa Braxton will continue to oversee BASE (Baseball Athlete Safety Education) in her new role as Director of Athlete Safety, in addition to holding expanded responsibility with the entire USA Baseball athlete safety program. Braxton spent nearly a decade at soccer.com, managing team sales, marketing, and institutional and club business before joining the organization in 2021. She also worked for two years for the NCAA.